Spenser Kernea

Spenser Kernea serves as the Senior Vice President and Executive Director of Strategy and Analytics at The Johnson Group since September 2015, where responsibilities include developing advertising strategies that integrate data, analytics, and creative media approaches. Additionally, Spenser Kernea is a Digital Marketing Adjunct Professor at The University of Tennessee at Chattanooga since December 2018. Prior experience includes roles at The Krystal Company from May 2010 to October 2015, progressing through various positions such as Manager of Marketing Analytics and Consumer Insights, Manager of Marketing Calendar, and Marketing Analyst, with significant achievements in menu development, promotional forecasting, and analytics that improved key performance metrics. Spenser Kernea holds an M.B.A. from Bryan College and a B.B.A. from The University of Tennessee at Chattanooga.