President, Disneyland Resort at Disney
Ken Potrock, formerly President, Consumer Products and with nearly 25 years at the Company takes the helm at the Disneyland Resort, as President, Disneyland Resort, overseeing two theme parks (Disneyland and Disney California Adventure), three resort hotels and a 20-acre entertainment, retail and shopping district. Mr. Potrock succeeds Rebecca Campbell, who was named Chairman, Direct-to-Consumer and International, for The Walt Disney Company (see press release from The Walt Disney Company for more information). Mr. Potrock joins the Disneyland Resort after more than two decades of leadership experience at Disney Parks. Throughout his career, he has consistently challenged the status quo – enabling a holistic entrepreneurial culture that ensures the unparalleled “Disney Difference” is delivered each day to Guests, consumers and fans. Mr. Potrock is also well-known for developing, invigorating and transforming numerous Disney properties and businesses to deliver consistent and dynamic growth. Previously he served as the Senior Vice President and General Manager of Disney Vacation Club, the Company’s innovative and fast-growing vacation ownership program, as well as Adventures by Disney, the Company’s award-winning guided group travel business. In 2015, Mr. Potrock led the dramatic expansion and reimagining of Disney Springs, Walt Disney World’s iconic retail, dining and entertainment district. He was Senior Vice President of Disney Sports Enterprises, where he led the transformative rebranding of the ESPN Wide World of Sports Complex in Florida. Mr. Potrock began his Disney career in 1996 as Vice President, Marketing for Disney Cruise Line, where he helped define and launch the Company’s bold entry into the cruise industry. Mr. Potrock earned his undergraduate degree in marketing from Washington University in St. Louis and his MBA from the Kellogg School of Management at Northwestern University.