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Paul Greenberg

Marketing Lead at The Weather Channel

Paul Greenberg has a diverse work experience spanning various companies and roles in the marketing and branding field. Paul is currently working as the Marketing Lead at The Weather Channel. Prior to that, they worked as a Consultant, focusing on marketing, brand development, and partner marketing for media, technology, entertainment, and education companies. Paul also served as the Head of Marketing and PR for VideoElephant TV, a global streaming service.

Before their consultant role, Paul worked as the Managing Director of Brand and Partner Marketing at Greenlight Financial Technology, Inc. Paul served as the Executive Director of Marketing at YP, where they oversaw marketing and brand advertising efforts, leading rebrand campaigns and multi-million dollar marketing campaigns.

Paul also has experience at Turner Broadcasting, where they were the Director of Marketing Partnerships, responsible for developing promotional partnerships and overseeing a media buying agency. Additionally, they worked at Showtime Networks Inc. as the Director of Digital & Social Media Marketing, overseeing digital marketing, social media, and on-air promotion efforts.

Earlier in their career, Paul held positions at The Weather Channel as the Director of Consumer Marketing, where they led the development of consumer marketing efforts and achieved high ratings and web traffic for key network franchises. Paul also served as a Senior Manager/Brand Manager, Ad Sales and Consumer Marketing, where they developed upfront events and trade communication efforts.

Overall, Paul Greenberg has a strong background in marketing, brand development, and partnerships, with experience in both traditional and digital media platforms.

Paul Greenberg holds a Bachelor of Arts degree in Economics from Emory University. Paul also obtained a Master of Arts degree in Cinema Studies from New York University. The specific start and end years for both degrees are not provided.

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