In this newly created position, Michael will work to bring The Org’s brand to life — giving us both a soul and a voice — and lead the development of product messaging and positioning. His work will center around growing brand awareness across a number of different audiences with campaigns across earned, owned, and paid channels.
“I'm convinced we're long overdue to change how we think about companies and the people that comprise them,” Michael said. As an anthropologist-turned-marketer, Michael’s background is in using technology to improve human relations. “I believe there is a powerful force behind the idea of using org charts as an organizing principle for thinking about work today,” Michael said. “I'm excited to be at the forefront of this field as Head of Marketing at The Org.”
Before accepting this new challenge, Michael was the Marketing Director at Dashlane where he built and led the influencer marketing team, as well as the demand gen team. He also led brand media strategy, including launching a Super Bowl ad and running a subsequent national brand campaign. Before that, Michael was the Marketing Manager at Scottish luxury hotel brand Dakota Hotels, where he led paid search and social as well as brand development.
Michael doesn’t have a typical marketing background. He is deeply interested in Social Anthropology and received his Ph.D. from the University of Oxford for his studies on the future of work. Additionally, he spent time at the Saïd Business School and the Institute of Social and Cultural Anthropology, where he gained expertise crossing between organizational studies and social theory. Michael also spent one year as a visiting researcher at the École des Mines Centre de Sociologie de l’Innovation (CSI) in Paris.
Originally from Atlanta, Michael now lives in Williamsburg, Brooklyn. On nights and weekends, he can be found playing music around New York as a disco and boogie DJ.