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The Org Taps Michael Melia to Lead Marketing Efforts

The Org Taps Michael Melia to Lead Marketing Efforts, The Org

Michael Melia has joined The Org as the first-ever Head of Marketing. He works out of the New York office and reports directly to VP of Growth Dylan Enright.

In this newly created position, Michael will work to bring The Org’s brand to life — giving us both a soul and a voice — and lead the development of product messaging and positioning. His work will center around growing brand awareness across a number of different audiences with campaigns across earned, owned, and paid channels.

“I'm convinced we're long overdue to change how we think about companies and the people that comprise them,” Michael said. As an anthropologist-turned-marketer, Michael’s background is in using technology to improve human relations. “I believe there is a powerful force behind the idea of using org charts as an organizing principle for thinking about work today,” Michael said. “I'm excited to be at the forefront of this field as Head of Marketing at The Org.”

Before accepting this new challenge, Michael was the Marketing Director at Dashlane where he built and led the influencer marketing team, as well as the demand gen team. He also led brand media strategy, including launching a Super Bowl ad and running a subsequent national brand campaign. Before that, Michael was the Marketing Manager at Scottish luxury hotel brand Dakota Hotels, where he led paid search and social as well as brand development.

Michael doesn’t have a typical marketing background. He is deeply interested in Social Anthropology and received his Ph.D. from the University of Oxford for his studies on the future of work. Additionally, he spent time at the Saïd Business School and the Institute of Social and Cultural Anthropology, where he gained expertise crossing between organizational studies and social theory. Michael also spent one year as a visiting researcher at the École des Mines Centre de Sociologie de l’Innovation (CSI) in Paris.

Originally from Atlanta, Michael now lives in Williamsburg, Brooklyn. On nights and weekends, he can be found playing music around New York as a disco and boogie DJ.

More announcements from The Org

New!Product announcement

The Org Releases a New Teams Feature

The Org Releases a New Teams Feature

Now you can feature your teams simply and transparently on The Org. Your brand is composed of many talented teams. Showcase them independently with our new Teams feature. Teams is separate from your company’s org chart, and can complement it to go one step further. Here, you can add employees who belong on your team and share a clear view of who is there. This extra layer of visibility is great for internal and external viewers. For internal use it’s a great first step to listing your company on The Org, because you can start with just your team (no need to complete the full company structure right away). It’s also useful to create social teams - like musicians, or a party planning committee - and to share with new hires as they join. For external use it’s a handy way of publicizing certain teams that you want to highlight in your company. This could be a diversity & inclusion team, your hiring committee or other teams. Not only will this help candidates be prepared for the hiring process, but it can also serve as great employer branding that communicates your company values to those on the outside. Check out this latest feature, live now on The Org! We’d love to hear from you, you can reach us at hello@theorg.com if you have any feedback. Want to try it out for your company? Click here to get verified today!

New!Product announcement

The Org Releases their Integration with Greenhouse

The Org Releases their Integration with Greenhouse

The Org is proud to announce their latest product update: a jobs integration with Greenhouse. With this latest feature, verified companies can now automatically import and publish jobs to The Org directly from Greenhouse. One of the biggest hiring challenges for any company is figuring out where to post new jobs, and how to post those jobs efficiently. The last thing any hiring manager or HR department needs is another place to manually manage job ads. So The Org has taken the first step to streamline the job posting process by releasing its Greenhouse integration. This means that companies that use Greenhouse for hiring can configure The Org to automatically import and publish their job ads. This is the only integration with Greenhouse where you can seamlessly place jobs directly into a public org chart. This integration is a milestone because of how it will help companies list jobs simply and quickly straight into their org chart. Not only does this integration help you visualize your team, open roles and new hires for internal communications, but it can be used to help potential applicants see their future team and management structure. The Org believes this will create a better interview experience with candidates who have more context on the company where they are applying. The Org will be introducing more ATS integrations like this one in the future, to provide even more connections with top recruitment and hiring management tools. They are prioritizing next integrations and the team would welcome any feedback around future ATS tools, you can contact them directly at hello@theorg.com.

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