DR

Diego Reche

Product Lead, User Growth at TikTok

Diego Reche possesses extensive experience in user growth and product leadership within major corporations. At TikTok from January 2021 to September 2023, Diego served as Product Lead and held positions as Head of User Growth for both the Americas and LatAm. Prior to TikTok, Diego worked as Director of User Growth at DiDi from January 2019 to January 2021. Earlier experience includes roles in investment banking, business analysis, project management, and marketing at Itaú, BTG Pactual, and Burger King from January 2013 to January 2018. Diego holds a Bachelor's degree in Economics from USP - Universidade São Paulo and education from Colégio Bandeirantes.

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