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Tinyclues Welcomes John Ball to its Board of Directors

Tinyclues Welcomes John Ball to its Board of Directors, Tinyclues

Tinyclues, a major player in predictive audience building and campaign decisioning for customer marketing, has added enterprise software veteran John Ball to its board of directors.

As a member of the board, Ball will help Tinyclues forge the future of Marketing AI. As marketers gain access to considerable stores of first-party data and expect AI to address real-life commerce challenges, Ball’s breadth of experience in analytics and technology will bring an innovative eye to Tinyclues’s AI program.

“John’s unique experience makes him a great addition to our Board of Directors,” said Tinyclues CEO David Bessis. “This comes at a special moment in the market, as Marketing AI is moving beyond the hype cycle…John knows enterprise software from the trenches. He has an extraordinary blend of entrepreneurial, tech and go-to-market skills. His guidance will be invaluable as Tinyclues moves forward.”

A tech-world veteran based in San Francisco, Ball boasts an expansive history in senior executive roles at some of the world’s most prominent software companies. Most recently, Ball signed on with ServiceNow, heading its Customer Workflow business unit. This followed six years with Salesforce during which, as EVP Product and GM Einstein, he spearheaded the company’s AI program.

Founded in 2010, brands across a multitude of industries rely on Tinyclues to deliver on ambitious commerce goals while maintaining a high standard of customer experience and value. Samsung, Galerie Lafayette, Costa Cruises, as well as three of the top ten global luxury brands are among the many for whom Tinyclues optimizes close to a billion messages per month across several marketing channels.

“Tinyclues is the real deal,” Ball said in a statement. “Many martech vendors make bold claims about AI innovation, but it is rare to see these claims convert into sizable and repeatable client value at scale. The concrete and massive value Tinyclues delivers to its clients is what motivated me to join their board.”

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