Qwingkl Kalita

Qwingkl Kalita is the Manager of Social Media Strategy at Teacher Tools Private Limited. Prior to this, Qwingkl worked as the Manager of Brand and Social Media at Leverage Edu, an all-encompassing full-stack company that helps students achieve their dreams.

At Leverage Edu, Qwingkl was responsible for conceptualising and deploying 360-degree brand and product campaigns across social media channels. Qwingkl also delivered weekly targeted social media output metrics via a mix of creative, copy, and visual strategy. In addition, Qwingkl oversaw social media communications for 4 products - Leverage Edu, UniConnect, UniValley, and Leverage Live.

Qwingkl has extensive experience in evaluating distribution channels and creating strategic alliances between parties/brands for optimized ROIs. Qwingkl has also launched collaborative campaigns and influencer outreach programs, utilising tastemakers to drive awareness.

Qwingkl has a detailed weekly and monthly analysis of social performance via monitoring tools (Spredfast, Netbase, Iconosquare and Google Analytics). Qwingkl also has close liaison with multiple departments (Product Content, PR, Data, Customer Care, Supply and Finance) including regular updates to the CEO's office.

Qwingkl Kalita has a post graduate degree in digital marketing and communications from MICA, a diploma in advertising and public relations from Indian Institute of Mass Communication, Delhi, and a bachelor's degree in history from Miranda House.

Qwingkl Kalita reports to Pallavi Dhody Dwivedi, Director, Learning and Engagement. They are on a team with and Maitreyi Nandhakumar - Manager, Learning and Engagement.