Matthew Smith

Head of Marketing and GTM at Tome

Matthew Smith has a diverse and extensive work experience. Matthew is currently the Head of Marketing and GTM at Tome, an AI-powered storytelling format company. Prior to that, they served as the Chief Marketing Officer at Better Place Forests, where they led marketing, communication, and GTM efforts and achieved significant accomplishments, such as reducing CAC by more than 75% YoY and doubling the LTV/CAC ratio.

Before joining Better Place Forests, Matthew worked as a Fast Track Mentor at First Round Fast Track and as the Chief Marketing Officer at TripActions, where they played a crucial role in scaling the company from 35 employees to over 700 employees across multiple offices, and grew the pipeline by 20x.

Matthew also served as the Global Marketing Lead for UberEverything at Uber, where they led marketing efforts for delivery partners, restaurants, and enterprise/business audiences, and played a key role in launching and expanding the Uber Eats app in numerous countries and cities.

Matthew's early career experiences include working at Google as the Global Head of Marketing for Google My Business, where they managed a global marketing team and led successful marketing campaigns. Matthew also worked as the Head of Strategy & Operations for Global Small Business Marketing at Google.

Before joining Google, Matthew worked at Simon-Kucher & Partners as a Senior Consultant, leading engagements for Fortune 500 companies and opening the firm's NYC office. Matthew also started their career as a Marketing Intern at Richmond Towers Communications and worked in development and fundraising at Aidenica Home for Street Children.

Throughout their career, Matthew has demonstrated exceptional leadership skills, building and scaling marketing teams, achieving significant growth and success, and receiving numerous recognitions and awards for their work.

Matthew Smith obtained a Bachelor of Arts with Honors degree in History from Yale University. No specific start or end year is mentioned.


Previous companies

Better Place Forests logo
Google logo


  • Head of Marketing and GTM

    January, 2022 - present

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