Mohammed-Yamin Hamli

Head of Content at Tonsser

Mohammed-Yamin Hamli is the current Head of Content at Tonsser. Prior to this, they worked as a France Sports Marketing Football Executive at Nike from January 2014 to November 2017. In this role, they were responsible for the brand seasonal footwear launch for over 500 players, providing feedback on competitor activity, social media info, product feedback, product positionning, brand exposure, and sell in/out analysis. Mohammed-Yamin also executed digital brand initiatives and product launches across the athlete’s digital touch points. From January 2013 to December 2014, they worked as a Sales Team Lead at DECATHLON FRANCE. And from January 2011 to December 2014, they worked as Communications Executive at SportBuzzBusiness.fr where they wrote articles and interviews about sports business, worked with PR agencies and event organizers, and oversaw competitions and affiliations in collaboration with brands.

Mohammed-Yamin Hamli has a Master's degree in Marketing from ISEFAC Alternance, école de management en alternance and a Bachelor's degree in Communication and Media Studies from Université Paris 13.

Some of their coworkers include Johnny Andersen - CTO, Simon Hjære - Co-founder & CPO. Mohammed-Yamin Hamli reports to Peter Holm, Co-founder & CEO. Some direct reports include Yousri Morhak - Community Manager France, Denis Sonoga - Graphic Designer, and Sam Stretton - Content & Partnerships Specialist.

Links

Timeline

  • Head of Content

    Current role

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