Traction (formerly Proquo AI)
Byron Cowley is an accomplished IT professional with extensive experience in information technology management. Currently serving as Director of Information Technology and Technology Manager at ProQuo AI since May 2021, Byron has a proven track record of leading IT operations. Prior experience includes IT Manager at Joe Public United, where responsibilities entailed managing infrastructure, vendor relations, and budgets, and serving as Snr Systems Administrator at MacRoots cc, focusing on server installation and automation strategies. Earlier roles include Systems Administrator at Telesure Technology Solutions, where Byron oversaw server performance and maintenance, and Desktop Tech at Caxton Community Newspapers, providing desktop and server support. Byron holds a Diploma in A+ and N+ from Damelin and completed secondary education at Florida Park High.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk