Traction (formerly Proquo AI)
Carl Sandrock serves as the Head of Data Science at Traction (formerly Proquo AI) since January 2019, where the focus is on enhancing brand management through relationship dynamics. Additionally, Carl has ongoing commitments as a Developer and Specialist at Blue Nickel Solutions and as a Consultant at Rock Consulting (Pty) Ltd since 1999. Carl's academic background includes a Master's degree in Control from the University of Pretoria, where a significant tenure as a Senior Lecturer spanned from 2003 to June 2020.
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Traction (formerly Proquo AI)
We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions. Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success. Get the proof behind your brand’s progress. Visit brandtraction.co.uk