Vlad Cherevko

Vlad Cherevko serves as a Partner at Nano Recycling Refinery, which specializes in converting plastic waste into valuable products through innovative technology. As a Chief Transformation & Strategy Officer at Haier Europe, a $4 billion arm of Haier Smart Home, Vlad has spearheaded significant enterprise transformation efforts, including a successful turnaround of the washing business sector, leading to a revenue increase from $70 million to over $1 billion within three years. Additionally, Vlad holds guest lecturer positions at HEC Paris and ESSEC Business School and serves as an Independent Board Director at Travelzoo. Previous experience includes key leadership roles at Whirlpool Corporation, PepsiCo, and Procter & Gamble, where Vlad achieved substantial revenue growth and market share improvements. Educational credentials include an Executive MBA from HEC Paris and a BA in Marketing and Management from Bethany Lutheran College.