Trek Bicycle

David Durfey is a seasoned HR professional with extensive experience in people strategy and organizational development. They managed human resource programs for 3,000 employees at Snap-on Tools from 2006 to 2017, where they notably improved compensation programs and enhanced HR data analytics. Since 2017, David has served as the Director of Human Resources for North America at Trek Bicycle, leading operations and transforming systems to achieve recognition as a Fortune Top 100 Great Place to Work. David is currently pursuing a Bachelor of Science in Business Management with a focus on Human Resources at UW-Parkside.

Madison 2 supports a diverse array of engineering, sales, and hospitality functions, fostering innovation and service excellence.

Org chart

Teams

Human Resources and Recruitment

Offices