Burcin Yalcinkaya

Burcin Yalcinkaya is an experienced professional in the financial services and consulting industries, currently serving as Head of Services at Trendyol Group since September 2020, focusing on growing embedded finance to provide optimal financial products for shoppers and sellers. Prior to this role, Burcin held various positions at McKinsey & Company from 2007 to 2020, including Associate Partner and Country leader of the Retail Banking Service Line, contributing to significant business development and digital transformation projects across major EMEA financial institutions. Burcin's proven track record includes launching innovative credit and payment solutions, enhancing operational efficiency, and implementing successful transformation programs. Educational credentials include an MBA from Harvard Business School, an exchange program in Economics at Georgetown University, and dual bachelor's degrees in Business Administration and Economics from Koç University.