Erica Lanyon

Erica Lanyon is an accomplished marketing strategist with extensive experience in driving revenue growth for B2B companies. Currently serving as Vice President of Marketing at TrueDialog, Lanyon has a proven track record of creating marketing roadmaps and transforming organizations into high-demand growth machines. Lanyon has held various leadership roles, including Owner and Principal Consultant at Lead Leader, Head of Marketing at Pimly, Vice President of Marketing at Zello and SourceDay, and Director of Demand Generation and Business Development at SailPoint. Lanyon’s expertise encompasses developing data-driven marketing strategies, establishing marketing frameworks, and building high-performing teams. Lanyon holds a Master's degree from St. Edward's University and a Bachelor of Fine Arts from The University of Texas at Austin.