Enrico Franconi

Enrico Franconi is an accomplished professional in category management and trade marketing with extensive experience in the food and beverage industry. Currently serving as Customer & Category Manager at Twinings since October 2023, Franconi is responsible for developing commercial strategies and managing third-party distributor relationships. Previously, Franconi held various roles at STAR Spa from 2016 to 2023, culminating as Trade Category Manager overseeing Infusions and Ready Meals. Earlier experience includes positions at Mondelēz International, where responsibilities ranged from coordinating trade marketing strategies for brands like Oreo and Milka to leading the Perfect Store project. Franconi's career began at Saiwa s.r.l., where initial work focused on demand planning. Enrico Franconi holds a Master of Engineering in Business Engineering Management from Università di Pisa.