Brand Media Specialist

Hi! Before diving into the job details, let's give you some context on who we are and what to expect when joining the team.

Typeform has seen significant change since it was founded 10 years ago. We’re expanding from a small Barcelona-based business to a truly international and remote company. Our vision is a world of more personal business relationships. We believe we can create that world by living our mission: To bring people closer with better conversations.

To do so, we look for people who are curious, ready to own their objectives, and passionate about taking organizations to their next chapter. But we are aware it’s not for everyone, our environment is perfect for those willing to become a change agent and roll up their sleeves to build our rocket ship.

Sounds great? What about the role?

The Brand Marketing Specialist is a critical role in the success of the Integrated Brand team and for Typeform as a whole. You will manage the execution and operations of various brand channels with a focus on organic (and some paid) social media. This includes: planning and publishing on organic channels, community management, analyzing and optimizing performance, competitive research, and more.

You work closely with the broader marketing teams to help execute campaigns as it relates to paid and/or organic social media support. You should have a solid understanding of full funnel marketing execution.

You are a marketing generalist with a deep understanding of the brand and social media specialty OR you are a specialist with a solid understanding of general marketing practices.

You have experience in (or an understanding of) the environment within a high-growth startup – in that you may wear many hats and that responsibilities may shift to support the needs of the business.

You will report into the Brand Marketing & Media function under the social media discipline.

About the Role

What you'll do:

• Supporting development, planning and publishing of paid and organic social media content campaigns
• Track asset development/approvals to support calendar and go-live dates.
• Manage execution across all social media channels through agency, vendor and internal partners
• Monitor inbound activity as day-to-day community manager and develop a sustainable community management maintenance plan as Typeform continues to grow.
• Identify opportunities to engage with non-customer service messages and respond in Typeform’s tone of voice–building a rapport with customers and prospects alike.
• Create and drive campaign strategies to increase social engagement and sentiment.
• Stay up to date on latest social trends and tools and implement them for social campaigns delivery.
• Utilize reporting to measure, evaluate, and analyze social media performance to determine campaign success and provide recommendations and optimizations on an ongoing basis.
• Creating various listening reports to analyze mentions, sentiment and topic themes related to Typeform brand and products.
• Help manage the day-to-day operations including but not limited to competitive tracking, generating UTMs for paid social/paid media for integrated brand campaigns, updating content calendar/publishing calendar, etc.

Measure:

• Increase engagement (likes, shares, etc.) across all social media channels.
• Increase following on all social media channels.
• Help improve operational efficiency (project management, creative development, etc.) within the Integrated Brand team as it relates to these responsibilities

Here's what we are after:

• 3+ years of work experience and a Bachelor’s Degree in Marketing, Brand, Advertising and/or Communications or relevant work experience.
• A self-starter with the ability to work independently and as part of a team
• Not afraid to try new things – driven to test, learn, and constantly improve results
• Team player with excellent people skills especially working to align functional teams and multiple stakeholders.
• Excellent written and verbal communication skills.
• Detail-oriented, metrics and deadline-driven.
• Familiar with social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok) and their respective capabilities for organic/paid marketing
• Familiar with social media listening tools (i.e. Sprout Social, Khoros)
• Familiar with Google Analytics

We're now a remote-first company. You'll be made to feel at home from the first moment, thanks to our thoughtfully designed remote onboarding. You'll get a $1,000 one-off payment to kit out your home office, plus $120 per month to cover any extra expenses. Other benefits include flexible working hours, a learning and development budget and private health insurance.

To fulfill our vision (Bring people in) and mission (To bring people closer with better conversations), our 500 remote Typeformers from 55 different countries come together to live up and deliver on that promise.

In addition to being a validation of what we've built, our recent $135 million Series C funding round will fuel us to accelerate our product development, nurture emerging technologies, expand headcount, and deepen strategic partnerships across our platform with this investment. Why? Simply because 89% of companies say online is their principal customer interaction channel. Yet, only 34% of companies treat customers as unique individuals.

Are you ready to join us and make a difference?

Today, more than 2.5M people from all over the world use Typeform. We celebrate the diversity of our customer base, and we want our employees to reflect those differences. At Typeform, we're committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal opportunity workplace.