Michael Gough is Uber's VP of Design. He is a former architect who wants to make the sometimes maligned company more empathetic. The future of Uber is far from determined, and the decisions and actions of Gough will help define it. Prior to joining Uber, Michael was the Chief Design Officer for the Office Product Group at Microsoft. Before this, he spent a decade with Adobe as Vice President, Experience Design, and before that, he served as Chief Design Officer at Macromedia. Earlier, he was VP, Brand Design at Nike.