Erina Jones

Erina Jones is an accomplished professional in social media and digital marketing, currently serving as the Director of Social Media & Social AVOD at UKTV since July 2015, where leadership is provided over a team of 19 and involvement in the Marcomms Leadership Team is emphasized. Responsibilities include developing social media strategies to enhance audience engagement and generate revenue across the UKTV network. Previously, Erina held multiple roles at UKTV, such as Head of Social Media & Online and Senior Social Media Planner, focusing on organic and paid social initiatives. In addition to current work, Erina contributes to the Bloom organization as a mentor and has held digital communications roles at INITIALS Marketing. Educational achievements include a BA (Hons) in Business Management with Proficiency in Japanese from the University of Exeter, a Digital Marketing Certificate from Squared Online, and a Mini MBA in Brand Management from Marketing Week. Currently, Erina is enrolled in The Marketing Academy's UK Scholarship program.