Diego González Baqué

Diego González Baqué is a seasoned marketing professional with extensive experience in brand management and marketing strategy across multiple industries. Currently serving as Senior Regional Marketing Manager at Under Armour since November 2025, Diego previously worked at Jose Cuervo as Senior Brand Marketing Manager, where the focus was on the long-term vision and marketing plans for Jose Cuervo Tradicional. Prior to that, Diego held various roles at Uber from September 2019 to February 2023, including Marketing Manager and Interim Head of Sales, achieving significant partnerships and revenue growth. Earlier career experiences include E-Commerce Key Account Executive at Hasbro and a marketing internship with the same company, showcasing a strong foundation in brand strategy and client relations. Diego holds a Bachelor's degree in International Business from Universidad Anáhuac and has undertaken additional education in test preparation and sales training.