Digital advertising company Undertone has added Todd Cohen to its team as Vice President, National Video/CTV Sales. In the new role, Mr. Cohen will oversee the company’s Video and Advanced TV strategy, including partnering with agencies and brands.
“Todd’s expertise and strategic vision make him the perfect person to lead Undertone and our advertisers into the future of video and CTV,” said Undertone President Dan Aks. “With consumers rapidly changing the way they watch video, there’s a tremendous opportunity for marketers.”
Mr. Cohen has nearly 20 years of leadership experience in media and TV, most recently at Samba TV. There, he helped to pioneer bringing TV-to-digital targeting to market, as well as use Automatic Content Recognition technology to reach TV audiences digitally.
“If ever there was a ‘right company, right time’ moment, it’s Undertone and the creative innovation they can bring to the Advanced TV space,” said Mr. Cohen. “Undertone is uniquely positioned to amplify the impact of advertiser messages across screens, combining the power of CTV and real time TV data with interactive creative.”