Obaid Shaikh

Obaid Shaikh is a seasoned marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector. Currently serving as Senior Group Marketing Manager at United Foods Company (PJSC) since July 2015, Obaid has played a pivotal role in managing a diverse portfolio of brands, including Aseel and Mumtaz. Prior to this, experience as Marketing & Sales Manager for GCC at LSH (Homaizi Group) involved overseeing premium nut brands and retail expansion throughout the Middle East. Obaid's career began at IFFCO Group as Brand Manager for NOOR Oil, followed by positions in brand management and sales at GYMA Food Industries and 99acres.com. Obaid's academic credentials include an MBA in Marketing from the University of Mumbai and specialized training in brand management and category management.