Melissa Newhart

Executive, Music Brand Partnerships at United Talent Agency

Melissa Newhart has a diverse range of work experience in the music and entertainment industry. Melissa began their career as a College A&R Scout for A&M/Octone Records, where they conducted extensive research to discover new talent. Melissa then worked as a Creative Music Integration specialist at MTV Networks, where they contributed to the development of a website connecting fans to music played on MTV programs.

Melissa later joined Sony Music Entertainment as a College Marketing Representative, playing a key role in promoting breakthrough artists and established releases. At Columbia Records, they took on various roles, including Product/Artist Marketing Coordinator, Digital Marketing/Content Coordinator, and participant in the label's Big Red Program, where they worked on innovative digital marketing strategies.

In 2012, Melissa transitioned to the digital media field, working as a Digital Media Specialist for the YES Network, where they managed and increased the network's online presence. Melissa then became the Director of Marketing & Digital Media at Steiner Sports, overseeing marketing initiatives and press partnerships.

Melissa's career continued to progress, and they joined Roc Nation as the Vice President of Branding & Strategic Partnerships. In this role, they oversaw brand strategy and partnerships for Roc Nation's music roster, developing and implementing partnerships to generate significant revenue.

Most recently, Melissa joined United Talent Agency as an Executive for Music Brand Partnerships. Melissa played a crucial role in building the Music Brand Partnerships team and launching the East Coast division. Melissa successfully scaled the team's business and helped grow the department to fifteen employees across multiple locations.

In addition to their professional roles, Melissa is also an Adjunct Professor at New York University, where they share their industry expertise with students.

Overall, Melissa Newhart's work experience showcases their abilities in brand partnerships, marketing, digital media, and talent scouting in the music and entertainment industry.

Melissa Newhart's education history includes attending Scranton Preparatory School. It is unknown whether they obtained a degree or studied any specific field at this institution. Additionally, Melissa attended Drexel University and pursued a Bachelor of Science degree in Entertainment & Arts Management with a focus on the Film & Video Track. Melissa also minored in Business. No specific years of enrollment or graduation are provided for either educational institution.

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