Pratiksha Hegde

Pratiksha Hegde is an experienced brand manager currently leading brand strategy and marketing for Barilla products at Unitedgrp since November 2022, focusing on various channels including MT-GT and E-Commerce in India. Previous roles include Associate Brand Manager for Barilla, where responsibilities included omni-channel marketing and influencer campaigns. Prior to Unitedgrp, Pratiksha served as a Program Manager at Love In Store, handling account management for Vini Cosmetics and FMCG program management across cities in India. Experience also includes a Field Manager role at Smollan, overseeing FMCG programs and tactical activation management. Early career positions include a Management Trainee role with a focus on brand activation and a Research and Campaign Management Internship at SAS. Pratiksha holds a Post Graduate Program in Management from ICFAI Foundation for Higher Education and a Bachelor's degree in Computer Science from Sikkim Manipal University.