Liz Fernandez

Liz Fernandez is a driven marketing professional currently serving as a Creative Media & Branding Intern at University Athletic Association Inc since January 2024 and as a Social Media Coordinator for the SPIRIT & FIRE Program since May 2023. In this role, Liz has significantly boosted engagement on social media platforms, achieving a 135% increase through creative content, and expanded audience reach by 110% via interactive posts. Previous experience includes a Sales Associate position at Girls Will Be Girls Boutique, where Liz enhanced customer satisfaction and sales by implementing effective visual merchandising and promotional strategies. As the Founder and Project Coordinator of Lend A Hand NonProfit Organization, Liz successfully organized community service initiatives, providing essential wellness packages to the homeless and generating substantial engagement through social media outreach. Liz is pursuing a Bachelor of Science in Marketing and a Minor in Mass Communication/Media Studies at the University of Florida, expected to graduate in May 2026.