Samantha Koon

Samantha Koon currently serves as the Director of The Hoeft Technology & Management Program at the University of Illinois Urbana-Champaign, providing strategic and operational leadership to an academic program that integrates business and engineering. With extensive experience in communications, marketing, and strategic planning, Samantha has held various leadership positions including Director of Communications at Illinois Extension, Owner and Chief Strategist at Comprise Communications, and Director of Marketing and Member Services at the International Society of Arboriculture. Educational credentials include a Master of Science in Business Administration from Indiana University and advanced degrees in Educational Technology and Sales and Marketing from Purdue University.