In business since 1945, Universal Attractions Agency (UAA) is located in the heart of New York City. The agency’s celebrated history includes launching the career of the legendary soul singer James Brown and representing him for more than 40 years. UAA has proven itself as an industry leader among talent agencies, continuing to help direct the careers of some of the most prominent artists, comedians, and entertainers of today.

Universal Attractions Agency is dedicated to providing our clients with personalized attention and professionalism. Utilizing worldwide relationships cultivated from the company’s 60+ year history, the agents at UAA deliver the accessibility, transparency and timeliness clients expect from a top tier agency.

Film

Media & Entertainment

Music

Universal Attractions Agency

Universal Attractions Agency's headquarters in New York, NY, United States

This department is responsible for representing and managing artists, securing bookings, and negotiating contracts in the music industry.

Music Management

The Creative Talent team at Universal Attractions Agency is responsible for nurturing and managing the artistic careers of a diverse roster of artists, actors, and theatrical directors. They collaborate closely with clients to develop tailored strategies for performances, international tours, and project opportunities, while leveraging UAA's extensive industry connections to ensure their talents receive the visibility and bookings they deserve. With a blend of creative insight and strategic planning, the team aims to elevate the profiles and reach of their clients in the entertainment industry.

Creative Talent

The Talent Representation team at Universal Attractions Agency is responsible for managing and promoting the careers of artists, comedians, and entertainers. They work closely with clients to provide personalized representation, negotiate contracts, and secure lucrative booking opportunities. Leveraging extensive industry relationships and a rich history, this team ensures that each client's unique talents are showcased effectively in the entertainment market.

Talent Representation

This department manages the logistics and coordination of music touring events and performances.

Music Touring

This department focuses on booking and representing artists within the music industry.

Music Representation

This department is responsible for identifying, attracting, and hiring qualified candidates for various positions within the organization.

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Other teams

Creative Talent

Talent Representation

Music Touring

Music Representation

Talent Acquisition