Marcela Mascarenhas

Marcela Mascarenhas is an experienced sales operations analyst currently serving as a Senior Sales Operations Analyst at UOL - Universo Online since January 2021. In this role, Marcela has successfully developed sales strategies through market segmentation and customer behavior analysis, managed B2B sales performance, and implemented effective sales scripts utilizing cross-selling and up-selling techniques. Previous positions include roles as a Commercial and Relationship Analyst at AlkhemyLab, where Marcela drove client acquisition and maintained active customer relationships, and as a Human Resources Analyst at Vox Consulting RH, focusing on recruitment and training processes. Marcela holds a degree in Human Resources Management from Universidade Anhembi Morumbi and is currently pursuing an MBA in Leadership, Team Management, and Productivity from Pontifícia Universidade Católica do Rio Grande do Sul. Notably, Marcela achieved a 100% increase in conversion rates and received recognition for exceeding performance expectations, which facilitated a promotion to senior status within a year.