Rob Borden

Rob Borden is the Vice President of Commercial at UpLift. Prior to this, they served as the Vice President of Customer Marketing, Loyalty, and E-Commerce for Carnival Cruise Line. Rob has also served as the Chief Marketing Officer for Points and as the General Manager and Partner for Loyalty & Relationship Marketing for Microsoft. Borden began their career in the airline industry with American Airlines in 1990 and later served as the SkyMiles Program Director & President of Delta Loyalty Management Services, Inc. for Delta Air Lines.

Rob Borden holds an MBA from Stanford University's Graduate School of Business and a BS in Economics from the Wharton School at the University of Pennsylvania.

They work with Chris Stacey - Vice President, Commercial, Ron Fenska - Vice President, Commercial. Their manager is Tom Botts, Chief Commercial Officer.