Marketing firm UpSwell Marketing has appointed industry veteran Eric Goodstadt as its new CEO. Mr. Goodstadt brings significant industry experience and more than 20 years of marketing knowledge to his new role with UpSwell.
Mr. Goodstadt has a considerable track record of success in leadership roles, most recently at President of marketing agency Manifest. Under his leadership, Manifest won Agency of the Year at the Content Marketing Awards in 2019.
"Over 99% of businesses in the US are small businesses; they are the backbone of our society, and the COVID-19 pandemic has had a daunting impact on them," said Mr. Goodstadt. "The team at UpSwell has been the foremost leader in small business promotion and customer acquisition for more than a decade. I'm excited to join forces with this talented team to take UpSwell Marketing to the next level in our efforts to reinvigorate the small business community."