Liam Oliver

Vice President & General Manager, Direct Mail Initiatives at Valassis

Liam Oliver has a diverse work experience spanning various industries. Most recently, they served as the Vice President & General Manager, Direct Mail Initiatives at Valassis, where they led a portfolio of direct mail ventures and developed software solutions to drive conversions for marketers. Prior to that, Liam was the Director of Products at Valassis Local Solutions, overseeing product development. Liam also held the position of Head of Product at Total Loyalty, where they spearheaded the growth of a platform that facilitated the creation of mobile apps for restaurants. At USA Hockey, Liam worked as a Referee for over 15 years. Furthermore, they held product management roles at Gannett | USA TODAY NETWORK, where they launched an e-commerce platform and led the development of a local savings content platform. Additionally, Liam worked as a Snow Reporter & PR Coordinator at Killington and in a marketing role at Boardwalk Hall, Atlantic City Convention Center, SMG.

Liam Oliver holds a Bachelor's Degree in Resort and Hospitality Management from Green Mountain College.


Previous companies

Total Loyalty Solutions logo
Gannett logo


  • Vice President & General Manager, Direct Mail Initiatives

    March, 2019 - present

  • Director Of Products, Valassis Local Solutions

    June, 2017

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