Richard Ascott

Richard Ascott is the current Chief Brand Officer at VASHI, a position they have held since April 2019. Prior to this, they served as the Managing Director at Just So from November 2014 to April 2019. From September 2013 to October 2014, Richard was the Global Digital Director at AllSaints, where they oversaw the strategic direction of the global digital offer and was a member of the Executive Committee. Richard was responsible for seven functions and a team of 65 people, including ecommerce P&L and trade, digital marketing, PR & communications, customer experience, web design, and photo studio. From October 2008 to September 2013, Richard was the Global Head of Digital at Alfred Dunhill Ltd., where they were responsible for global digital marketing strategy with a focus on UK, China, and Asia Pacific. Richard also held sole responsibility for the E-Commerce business with transactional sites across 13 regions and multiple languages. Prior to Alfred Dunhill Ltd., Richard was the Founder and Managing Director at Rodnik Ltd. from September 2003 to February 2008.

Richard Ascott pursued a MA in Richard'story of Art at the University of St Andrews.

Richard Ascott reports to Vashi Dominguez, Founder, Chairman & CEO.