Hayley Grant

Hayley Grant is a seasoned marketing strategist with extensive experience in the advertising and consulting industries. Currently serving as VP of Strategy and PCS at VaynerMedia, Hayley leads global marketing strategies for various brands, focusing on modernizing their approaches and enhancing relevance with Gen Z. While previously at Kraft Heinz, Hayley directed integrated strategies across multiple brands, fostering cultural insights and enhancing consumer relevance. Earlier career experience includes strategic roles at CDMiConnect and Concept Farm, where Hayley effectively managed campaigns for prominent clients in the health and consumer sectors. Hayley holds a Bachelor’s degree in Advertising, Journalism, and Mass Communications from Marshall University and has actively contributed to industry discussions through guest speaking and writing.