Sapna Menon

Sapna Menon is an accomplished marketing professional with extensive experience in procurement and media buying, currently serving as Associate Vice President at Viacom18 Media Private Limited since November 2016, leading a team responsible for managing an annual media budget of approximately INR 300 Cr across various channels for multiple brands. Prior experience includes roles as Assistant General Manager at Idea Cellular Ltd, where responsibilities included national media buying and contract negotiations, and as Deputy Manager at Reliance Infocomm, focusing on the analysis of Value Added Services projects. Academic qualifications include a BE in Electronics from the University of Mumbai, a Diploma in Media Planning and Buying, and additional training in digital marketing and contract drafting.