Robert Bakish

President & CEO at ViacomCBS

Bob Bakish is President and Chief Executive Officer of ViacomCBS, one of the world’s leading producers of premium, multi-platform media and entertainment content and a critical partner across the broader media eco-system. ViacomCBS’ operations span Paramount Pictures, CBS, Showtime, a portfolio of global media brands (including Nickelodeon, MTV, Comedy Central, BET and Paramount Network), international broadcast networks (including Channel 5 in the UK, Telefe in Argentina and Network 10 in Australia), as well as a range of OTT products (including Pluto TV, CBS All Access, Showtime OTT, Noggin and BET+). As such, the company is active in virtually all genres of video entertainment, including drama, action, comedy, unscripted, news, sports, music and more, and has a very high volume of original production and a massive library. The company delivers the largest audience share in U.S. Television and has #1 positions across every demographic, making it a cornerstone network and content supplier for video distributors and, when combined with its leadership position in the advanced advertising space, a leading marketing solutions partner for agencies and their clients. In addition, the company has a very significant international operating footprint, with a network portfolio reaching 180 countries across 45 languages. The company’s IP is also deployed globally across a broad range of applications, including in short form and social media, consumer products, recreation and live events. Prior to the recombination of Viacom and CBS, Mr. Bakish was the President and Chief Executive Officer of Viacom since December 2016. He led the revitalization and evolution of Viacom’s core businesses, returning the company to growth and extending its leadership across multiplatform entertainment content, next-generation distribution and advertising. Through a strategy to deepen and expand Viacom’s presence in digital and live experiences, Mr. Bakish also stewarded the key acquisitions of free streaming television service Pluto TV; Gen-Z focused brand Awesomeness; influencer marketing firm WhoSay; and VidCon, the world’s largest celebration of online video fans and creators. Mr. Bakish previously headed the company’s international business as President and CEO of Viacom International Media Networks (VIMN) beginning in 2007. Under his leadership, VIMN more than doubled revenues and broadened its portfolio with new, broadly distributed pay-TV networks, including Spike and the Paramount Channel, as well as major broadcast networks Channel 5 in the UK, Telefe in Argentina and Colors in India. At the same time, he guided the company to launch Viacom Play Plex and other innovative mobile streaming offerings that introduced a new generation of young audiences to Viacom’s popular brands and IP. Mr. Bakish joined Viacom in 1997, and held a series of senior corporate, sales and development positions at the company. He previously worked as a partner with Booz Allen & Hamilton in its Media and Entertainment practice. Mr. Bakish has an M.B.A. from Columbia Business School and a B.S. in Operations Research from Columbia’s School of Engineering and Applied Science. He serves on the boards of both schools and is also a Director on the Board of AVID Technology, a NASDAQ-listed company.
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