President, Entertainment & Youth Brands at ViacomCBS
Chris McCarthy was recently named President of Entertainment & Youth Brands, ViacomCBS Domestic Media Networks – adding Comedy Central, Paramount Network, Smithsonian Channel and TV Land brands and their respective content studios to his current portfolio of MTV, VH1, CMT and Logo Media. Known for his successful track record in transforming businesses and creating content that shapes pop culture, McCarthy was named President of MTV in October 2016 and quickly returned it to #1 with young audiences, reaching more people across cable, social, streaming and events than any other brand. Prior to MTV, McCarthy led VH1’s reinvention in 2015 driving it to record growth. Creating cultural hits is at the center of both brands’ strategy, evidenced by having 8 of the top 10 and 15 of the top 25 shows. McCarthy credits his success to strong leaders and collaborative teams who embrace a culture of “creativity drives everything we do.” McCarthy joined Viacom in 2004 as a freelancer and rose up the ranks holding various positions of responsibility from marketing, strategy, operations and development. The recipient of multiple Emmy Awards and a Peabody Award, McCarthy earned an M.B.A. from The Wharton School of Business at the University of Pennsylvania and a Bachelor of Science with Honors in Commerce and Engineering from Drexel University.
President, Entertainment & Youth Brands