Sarah Falk

Sarah Falk currently serves as the Marketing Content and Brand Manager at VIATechnik, a position held since October 2025. Previously, Sarah was the Marketing Manager at Avicado Construction Technology Services, LLC, where significant contributions included developing a full-funnel MQL process, creating Salesforce dashboards for performance visibility, and leading a company-wide website redesign. Prior roles include Marketing Operations Manager, Business Data Analytics Specialist, and Digital Marketing Coordinator, with extensive experience in lead tracking, campaign optimization, and data analysis. Sarah began a marketing career through internships, including roles at eSUB Construction Software and Remodel Works Bath & Kitchen, following graduation from San Diego State University with a Bachelor of Science in Marketing.