Simone Räther

Simone Räther is currently the Vice President of Franchise Development at Victoria’s Secret, focusing on growth strategies across the APAC region through a structured approach involving market analysis and governance. Previously, Simone served as Franchise Director at Lise Charmel, where they implemented system-engineering models for franchising that yielded efficient and sustainable growth. Simone began their career in franchise development at Lise Charmel as a Franchise Development Assistant. They hold a Master’s degree in Brand Management from INSEAD, graduating with a perfect GPA of 4.0.