Eliane Andreu

Eliane Andreu has extensive experience in marketing, currently serving as Diretora de Marketing at Visa since March 2020, where responsibilities include developing B2B2C marketing strategies, leading digital marketing initiatives, and establishing strategic partnerships with major market players. Previously, Eliane held the position of Diretora de Marketing e Comunicação at Oracle, focusing on cultural transformation and customer journey management, and worked as Gerente de Marketing Sênior at Mastercard, driving successful sales campaigns and expanding market penetration. Earlier roles included managing marketing and communication at Tetra Pak and leading marketing efforts at GPA and the Câmara Brasil-Alemanha de São Paulo. Eliane holds an Executive MBA in Marketing from ESPM and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidade São Judas Tadeu.