Cara Notarfrancesco

Digital Product Manager - Ownership

Cara Notarfrancesco has extensive experience in digital product management and marketing, currently serving as a Digital Product Manager at Volkswagen of America, Inc since December 2014, with responsibilities including the management of the myVW mobile app and website. Prior roles at Volkswagen include Senior Digital Product Specialist and Senior Digital Marketing Specialist, where Cara developed and managed digital marketing strategies and ownership tools. Previously, Cara worked at HZDG as a Senior Project Manager and Project Manager, overseeing website projects and resource allocation for prominent clients. Earlier career experiences include roles at Adfero Group and Edelman, focusing on account coordination and influencer outreach. Cara holds a Bachelor's degree in Communication and Media Studies from The Catholic University of America and a Web Development certificate from Boston University.

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