Seth Duncan

Seth Duncan has led research and analytics teams for over 10 years in both academic and business settings. Since 2007, Seth has focused on using digital and social media data to provide marketing, communications, and strategy insights to a range of clients, including Warner Bros., General Mills, Procter & Gamble, IBM, HP, Medtronic, Genentech, Amgen, and Abbott Laboratories.

Seth’s analytics and research expertise span advanced statistics, social, digital, and Web analytics, as well as traditional media and primary research. He has extensive experience applying these analytics approaches to a broad set of use cases, including product development and design, branding, creative content and execution, messaging, social and Web optimization, and influencer and media relations. He was named one of Holmes Report’s “In2 Innovators of the Year” in 2015.

Seth earned a BA in psychology from Reed College and an MS in Psychophysiology at San Francisco State University. He also attended Boston College’s PhD program in cognitive, affective, and behavioral neuroscience and the Harvard-MIT Health Sciences and Technology graduate program.