W2O a leading independent provider of analytics-driven digital marketing communications solutions for the healthcare sector, has announced that company Global President Jennifer Gottlieb has been named to the Board of Directors for the Muscular Dystrophy Association (MDA).
The MDA is a nonprofit organization committed to transforming the lives of people affected by muscular dystrophy, ALS, and related neuromuscular diseases by supporting medical research and providing services to affected families. Gottlieb brings nearly 15 years of leadership experience in the healthcare industry to the MDA Board. She initially started as a Practice Leader at WCG, a W2O subsidiary, and quickly rose through the ranks becoming company president in December of 2019. Gottlieb will look to lean on her leadership experience to help advise the MDA on strategic initiatives so the organization can broaden its reach and support more medical research.
“I am honored to join MDA in its mission to improve the lives of people and families affected by neuromuscular diseases, especially given how vulnerable the population is during the current COVID-19 crisis,” said Gottlieb. “I look forward to bringing my deep healthcare experience to MDA to expand fundraising efforts and digital-enablement in support of innovations in science and care.”