Joel Panicker

Senior Art Director at Wakefern Food

Joel Panicker is an experienced Art Director currently working at Wakefern Food Corp. since November 2022. Previously, Joel held roles including Designer (Contract) at Elephant, Junior Art Director at Brownstein Group, and Art Director at JPMorgan Chase & Co., among others. Notable clients include Pocono Raceway, Harrisburg University, and WellSpan Health during tenure at various agencies. Joel's educational background includes a Portfolio in Art Direction from Miami Ad School and a Bachelor's Degree in Business Management & Marketing from Penn State University.

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Wakefern Food

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Following World War II, the end of food rationing and the lifting of price controls marked the beginning of a challenging time for the independent grocer. During the war, customer loyalty to independent grocers was strong, but afterward, the bigger self-service supermarkets were offering a wider selection at lower prices, and frugal shoppers took notice.


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