International communications agency Way To Blue (WTB) has announced the appointment of Daniel Heale as Global CEO and President. Mr. Heale will take responsibility for leading the whole company and its staff of 60 employees in seven offices around the world. He will be based in WTB’s Los Angeles office.
“We believe Daniel Heale is the right leader for Way To Blue as we enter a new and challenging business landscape created not only by the pandemic but also by a seismic shift in how brands communicate with their customers, their competitors, and the world,” said Marc Nohr, Group CEO of Agencies at WTB parent company Miroma Group. “Daniel is a class act, with a rare combination of restless ambition and a desire to learn. It reflects our belief that Way To Blue is a best in class agency but that we are always striving to be better, to do more and do it smarter for our clients. I’m thrilled that Daniel will be at the helm as we enter the most challenging and rewarding period of Way To Blue’s evolution.”
Mr. Heale joined WTB as Global Chief Strategy Officer in 2012, and was made executive vice president in 2016. He has more than 20 years of marketing experience within the entertainment industry, including for Digital Outlook, Camelot Group and ITV.
“I come to the CEO & President position at Way To Blue with equal parts excitement and gratitude,” said Mr. Heale. “I’m grateful to have the opportunity to work alongside an amazing and diverse array of talented individuals across the entire Way To Blue family. And I’m excited to know that with the unflinching support of our parent company Miroma Group, we are mandated to re-define what it means to be a global communications firm in a business environment that is changing every minute of every day. We are 100% committed to minority representation, gender parity and working with clients who reflect that same commitment.”