Lily Niu

Lily Niu is a seasoned marketing professional currently serving as Chief Creative Officer at BorderX since November 2024. Previously, Lily held the title of Chief Creative Officer at DFX and was instrumental in establishing it as an independent Creative Digital Marketing Agency after three years at DFY. With a robust background in digital marketing, Lily played a pivotal role in enhancing DFY's reputation through campaigns for major clients such as Samsung, LG, and Hyundai. Previous experience includes positions as Creative Director at DFY, Senior Art Director and Creative Strategist at Group IDD, and various roles at Samsung Electronics, where Lily managed digital marketing initiatives and product launches. Education includes a Bachelor's degree in Marketing from The University of Texas at Dallas and a Study Abroad program at Dongguk University.