Karina Laguardia

Karina LaGuardia is a seasoned professional in eCommerce and content management with extensive experience in digital strategy and execution. Currently serving as Sr. Manager of B2B eCommerce at Wella Company since July 2021, Karina leads annual planning and forecasting while enhancing user experience to drive digital revenue. Previously, roles included Content Manager at Wella Company, where key site enhancements and brand initiatives were managed, and Content Management Specialist at Coty Inc. and Bushman Products, focusing on content creation, site product launches, and marketing campaigns. Karina's earlier career includes graphic design and field marketing, with foundational experience in office management. Karina holds a B.A. in Studio Arts with a focus on Graphic Design and a minor in Marketing from California State University, Long Beach, and an Associate of Arts from Santa Monica College.