Oana Cristina Ciuca

Oana Cristina Ciuca is a seasoned professional in brand and commercial operations with extensive experience in the consumer goods industry. Currently serving as a Senior Brand & Commercial Operations Manager at Wella Company since July 2022, Oana leads global business analyses and manages cross-functional teams within the Retail Hair Color & Styling category. Previously, Oana held multiple roles at Procter & Gamble from February 2016 to June 2022, including Senior Brand Manager for Fabric Care in Europe, where strategic marketing plans were developed based on consumer insights, and Senior Brand Manager for South East Europe & Greece Home Care, focusing on profitable market share growth. Oana's early experience includes brand management for various Home Care brands and a role at WebDigital as a Marketing & Communication Specialist, where marketing strategies were developed for social platforms and Google. Oana holds a Master's degree in Digital Marketing from Academia de Studii Economice din București and a Specialization in Digital Marketing & Social Networks from Cadschool.