Leading multinational financial service provider Wells Fargo has announced the appointment of Barri Rafferty as the company's new Corporate Communications Lead. In the role, Rafferty will report directly to Wells Fargo Vice Chairman of Public Affairs Bill Daley, and sit on the company's Management Committee.
"Barri is a strategic and collaborative leader with deep experience in communications strategy, change management, brand marketing, and business transformation," said Daley. "We look forward to her leadership as we redefine the company's culture, voice, and narrative."
Rafferty brings nearly 30 years of leadership experience to team at Wells Fargo. She most recently served as the CEO at PR firm Ketchum where she became the first woman to lead a top-five public relations agency. As CEO, she headed strategic initiatives to focus on digital transformtion and helped the company gain significant recognition, including being the most-awarded PR firm at Cannes in 2019, 2018, and 2017.
In addition to her leadership experience, Rafferty has been a strong advocate of diversity and inclusion and is a founding member of Omniwomen, an initiative to increase the number, seniority, and influence of women in leadership roles. Rafferty has spoken on gender parity and unconscious bias at the World Economic Forum in Davos, Switzerland, Dalian, China, as well as at TEDxEast.
"I look forward to working closely with the new leadership team to help our stakeholders understand the incredible transformation underway at this iconic company," Rafferty said.