Ashley Dcruz

Ashley DCRUZ has extensive experience in various leadership roles within the financial services and marketing sectors. Currently serving as the Executive Manager of Mortgage Operations Customer & Industry Transformation and formerly as the Head of Customer Proposition at Westpac since June 2012, Ashley has demonstrated expertise in customer-focused strategy and product simplification. Prior to Westpac, Ashley was a Director at Charles Schwab, overseeing marketing strategy and client experience initiatives. Additional roles include a Buyer Marketing Strategy Consultant at eBay Australia and a Marketing Information Specialist at Heller Ehrman White & McAuliffe LLP. Ashley holds an MBA from INSEAD and a BA in English Literature from the University of California, Berkeley, in addition to being a graduate of the Australian Institute of Company Directors.