Darren Defreitas

Darren Defreitas is an experienced business development professional currently serving as a Business Development Manager at WHSmith since June 2023. Prior to this role, Darren held various positions at DCS Group (UK) Ltd, including Senior National Account Manager and National Account Manager, where key responsibilities included leading teams and managing national accounts for notable retailers such as B&Q and Halfords. Darren's extensive background includes regional management roles at Field Sales Solutions, B&Q, and Mothercare, demonstrating a strong track record in enhancing sales performance, implementing strategic initiatives, and fostering team development. Educational qualifications include a degree in Business Studies and additional subjects from New College.